Currently open to full-time and fractional leadership roles — Director of Video · Head of Narrative · Head of Content
Zorba Grashin
MFA Screenwriting · Goddard College
Head of Content · Moral Edge
Amazon Prime · Feature Film
Zorba Grashin

MOST PEOPLE HAVE
THE VISION.
FEW HAVE THE SYSTEM
TO EXECUTE IT.
I BUILD BOTH.

$40M+ raised. Fortune 100 campaigns. Feature films. AI workflows that run at 3× speed. If you have a problem worth solving, I'll tell you exactly how I'd approach it.

$40M+
Capital Raised
8+
Years Building
Output Velocity
Tel Aviv, Israel · Available Globally
$40M+
Raised Through Narrative Strategy
Investor content that moved capital across 4 sectors
Fortune 100
Brands Shaped
Ashley Furniture · Macy's · White Claw · Brambles
Film + Product
Directed & Built
Feature film on Amazon Prime. AI products in market.
Story + AI
Execution Speed
3× output velocity using AI-native creative workflows
Who It's For

ONE SYSTEM.
THREE APPLICATIONS.

You're not hiring a creative. You're activating a thinking system.

For Companies

Clarity at scale.

  • Turn messy ideas into clear positioning
  • Align product, narrative, and market timing
  • Create investor-ready story + messaging
  • Diagnose what's not working — fast
For Founders

Vision into execution.

  • Clarify what you're actually building
  • Find leverage points for growth
  • Build narrative that sells without feeling fake
  • Turn vision into a fundable story
For Creators & Studios

Story that lands.

  • Develop story, tone, and structure
  • Pressure-test scripts and concepts
  • Find the real emotional hook
  • Turn ideas into pitchable IP
How Zorbot Thinks

MOST AI GIVES
YOU ANSWERS.
ZORBOT ASKS
BETTER QUESTIONS.

The difference between a consultant and a thinking partner is that one delivers a deck. The other changes how you see the problem.

01
Breaks Assumptions

Challenges the premise before accepting it. The problem you think you have is rarely the actual problem.

02
Finds Leverage

Identifies where small changes produce outsized results. Not everything deserves equal attention.

03
Connects Story to Outcome

Narrative isn't decoration — it's architecture. The right story changes what people do next.

04
Thinks in Systems

Outputs are symptoms. Zorbot works on the cause — the underlying structure that produces results.

Start Here

WHAT ARE YOU
WORKING ON?

Type anything. Zorbot will meet you where you are.

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No forms. No friction. Just a conversation.

What I Do
01

Build Creative Machines

I design content systems, AI-assisted workflows, and production pipelines that multiply output without multiplying headcount. 3× velocity isn't a goal — it's a baseline.

Systems · AI · Scale
02

Shape High-Stakes Narratives

From investor decks to brand campaigns to feature films — I translate complex, ambiguous ideas into stories that move money, audiences, and decisions.

Narrative · Strategy · Positioning
03

Lead Creative Teams

I've run cross-functional teams across production, editorial, and strategy. I build cultures of experimentation where creatives and data people speak the same language.

Leadership · Culture · Execution
Advising executives
FORTUNE 100 BRANDS.
$40M+ RAISED.
Ashley Furniture · Macy's · White Claw · Brambles
On set directing
DIRECTOR · PRODUCER
Feature Film · Amazon Prime
On set with camera
HEAD OF VIDEO
Nax · 3× Output · 50% Cost Reduction
Brands I've Shaped Narratives For
Macy's
Ashley Furniture
White Claw
7-Eleven
MetLife
Selected Work

PROOF OF
SYSTEM.

KNIFECORP
Feature Film
KNIFECORP
Co-wrote, directed & produced. Amazon Prime.
Role
Writer · Director · Producer
Platform
Amazon Prime
Scope
Full Creative & Ops
Feature FilmEnd-to-EndAmazon Prime
$40M+ RAISED
Investor Content
$40M+ RAISED
Performance video that moved capital across 4 sectors.
Capital Raised
$40M+
Sectors
Ecom · Mfg · Fintech
Brands
Fortune 100
Investor NarrativeBrand FilmsPerformance Creative
3× OUTPUT
AI Production System
3× OUTPUT
Head of Video & Brand Storytelling at Nax. Cut per-video cost 50% with AI-assisted workflows.
Output Increase
Cost Reduction
50%
Method
AI-Assisted
AI WorkflowsProduction SystemsScale
MORAL EDGE
Content Architecture
MORAL EDGE
Built the editorial system, voice, and content engine from scratch.
Role
Head of Content
Channels
Podcast · Social · Editorial
Focus
Systems & Voice
Content SystemsPodcastEditorial Strategy
The Reel

WATCH THE
WORK.

KNIFECORP
Film
KNIFECORP
Feature Film Trailer — Horror/Thriller ft. Kane Hodder
Co-Writer · Director · Producer
ZERO DAY
Film
ZERO DAY
Feature Film Trailer — Co-Written & Directed
Writer · Director
CORPORATE REEL
Corporate
CORPORATE REEL
Live-Action Production Reel — Fortune 100 Brands
Director · Producer
AI EVENT FILM
AI Lab
AI EVENT FILM
AI-Generated Disney-Style Narrative Film for Events & Milestones
Director · AI Production
REAL ESTATE AI VISION
AI Lab
REAL ESTATE AI VISION
Corporate Real Estate AI Vision Video
Director · AI Production
JESUS LAND
AI Lab
JESUS LAND
AI Concept Trailer — Dark Comedy Series Pitch
Writer · Director · AI Production
FREAKQUENCY
AI Lab
FREAKQUENCY
AI Sci-Fi Series Pitch — Cyberpunk Thriller
Writer · Director · AI Production
Experience
Moral Edge
2025 — Present
Jerusalem
Head of Content
  • Lead strategic content development across podcast, social, and editorial channels
  • Build repeatable communication systems across formats and contributors
  • Develop original media to strengthen brand identity and expand strategic reach
Content SystemsPodcastEditorial Strategy
Nax
2020 — 2024
Manhattan Beach, CA
Head of Video & Brand Storytelling
  • Produced investor-facing content contributing to $40M+ raised across ecommerce, manufacturing, supply chain, and fintech
  • Partnered with Fortune 100 brands: Ashley Furniture, Macy's, White Claw, Brambles
  • Increased annual production output by 3× while reducing per-video cost by 50% through AI-assisted workflows
Performance CreativeAI WorkflowsInvestor Narrative$40M+ Raised
Knifecorp
2019 — 2021
Los Angeles, CA
Writer / Director / Producer
  • Co-wrote, directed, and produced a feature-length film distributed on Amazon Prime
  • Oversaw creative, operational, and production decisions across stakeholders, budgets, and timelines
Feature FilmAmazon PrimeEnd-to-End Production
NF3 Studios
2023
Los Angeles / Remote
CEO & Co-Founder
  • Built a content monetization platform from concept through strategic development
  • Led collaboration across technical and creative functions, translating broad ideas into executable systems
StartupContent PlatformProduct Narrative
"Most companies have content. Very few have a narrative system. The difference is whether your message compounds — or just accumulates."
Zorba Grashin
Capabilities
Creative Systems & AI
AI-Assisted Production Workflows
Creative Testing Systems
Content Monetization Platforms
Automated Asset Generation
Performance Creative at Scale
Narrative & Strategy
Investor Storytelling
Brand Positioning
Thought Leadership Strategy
Go-to-Market Narrative
Executive Communications
Production & Direction
Short-Form Performance Video
Feature Film Production
Podcast & Editorial
Motion Content
End-to-End Campaign Execution
Leadership & Operations
Cross-Functional Team Leadership
Content Systems Design
Production Pipeline Architecture
Creative-Data Integration
Stakeholder Alignment
Philosophy
My Goal Is To Make MyselfObsolete.

Most consultants build dependency. I build exits. When I come into an organization — as a hire, a partner, or a collaborator — my measure of success isn't how long I stay. It's how well you run without me.

That means I'm not just doing the work. I'm documenting the system, training the team, building the tools, and handing you a roadmap that compounds after I'm gone. Whether the goal is automated content pipelines, AI-assisted creative workflows, investor-grade narrative frameworks, or a clear vision for where you're going — you leave with the engine, not just the output.

Automated Systems
🎯
Optimized Workflows
Creative Frameworks
Visionary Roadmaps
Recognition
Finalist, The Red List
Top 4% of all submissions
Finalist, Global Script Challenge
Oaxaca Film Festival
Top 15%, Nicholl Fellowship
Academy of Motion Picture Arts & Sciences
Finalist, Austin Film Festival
Second Round
First Prize
University of Melbourne Economics Film Competition
Second Prize
US Embassy Study in Australia Film Competition
Services

EVERYTHING COMES
DOWN TO SYSTEMS.

Whether you need video that converts, a content engine that runs without you, or AI wired into your creative workflow — the work is always the same: build the system, not just the output.

Engagements are scoped to the work. Start with a conversation.

01
Project-based

Video Production

From brief to final cut

Performance video, investor content, brand films, and short-form campaigns — produced with AI-assisted workflows that triple output without tripling cost. I've contributed to $40M+ raised and partnered with Fortune 100 brands.

Includes
Brand films & commercials
Investor & pitch videos
Short-form performance content
Podcast & editorial video
AI-accelerated production pipelines
Project-based
02
Retainer

Content Strategy & Creation

Systems that compound

Most companies have content. Very few have a narrative system. I build the architecture — editorial calendars, voice guidelines, contributor systems, and distribution frameworks — so your message compounds instead of just accumulating.

Includes
Content system design & architecture
Editorial strategy & voice development
Multi-channel content production
Thought leadership & executive comms
Repeatable contributor frameworks
03
Onboarding + Retainer

AI Consulting & Implementation

For creatives and businesses

AI isn't a tool you add — it's a system you build. I audit your current creative workflow, identify where AI multiplies output, and implement the stack. For creative teams, agencies, and founders who want to move faster without losing quality.

Includes
AI workflow audit & roadmap
Tool selection & integration
Team training & onboarding
Automated asset generation systems
Ongoing optimization & maintenance
Onboarding + Retainer
04
Intensive + Retainer

Vision & Systems Clarity

Find the signal in the noise

For founders, executives, and creatives who know they have something but can't articulate it yet. I help you find your narrative, define your path, and build the systems to execute it — from personal brand to company positioning to life strategy.

Includes
Narrative positioning & messaging
Personal brand architecture
Go-to-market story & strategy
Clarity sessions & vision mapping
Execution system design
Intensive + Retainer
NOT SURE WHICH FITS?

Most engagements combine two or more of the above. Send me what you're building and I'll tell you exactly what you need.

THE DIFFERENCE BETWEEN
SOMETHING THAT WORKS
AND SOMETHING THAT DOESN'T
IS USUALLY INVISIBLE.

Zorbot helps you see it.

Work With Me

IF THIS IS USEFUL,
WE SHOULD TALK.

Hire Me
Full-time or fractional

You need a Head of Content, Creative Director, or Narrative Lead who is already deep in the AI creative stack — not learning it on the job.

Guardio · monday.com · Vinst · 59 Pines
Partner
Equity or advisory

You're building something that needs a narrative system from day one — fundraising, go-to-market, brand. I come in as a co-architect, not a vendor.

Early-stage startups · Seed to Series B
Collab
Project-based

You have a specific deliverable — a pitch deck, a content system, a campaign, a film. I bring the strategy, the craft, and the execution.

Brands · Agencies · Founders
Build Your Bot
Your own AI page

Want a site like this one — trained on your story, built in your voice, designed to route jobs, investments, and partnerships automatically? Kit ($47) or Guided Build ($397).

Founders · Creatives · Executives
Zorbot
ZORBOT
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What are you working on right now?

A project, company, idea — whatever's taking up your headspace.

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